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73% of marketers consider
managing partners a major challenge,
especially if it’s not data-driven.

Source: Forrester

39% of companies
don't have a formal partner management strategy.

Source: BPI Network

45% of executives believe that the biggest challenge in strategic partnerships is keeping them active and mutually rewarding.

Source: BPI Network

Strategy

We’ll work with you to build out your in-house infrastructure to ensure your team has a strong foundation to measure and scale the right activities through custom reports, dashboards, and automation.

Systems

By taking a close look at your current revenue functions, we work with you to create the right partner strategy, ensuring you have the confidence that your ecosystem will deliver.

Leadership

Through coaching, managing and up skilling we will provide the knowledge, tools and discipline that your team will need to be effective in partnership roles.


Upcoming & Recorded Webinars

Webinar Series
4. Using Positioning As A Key Revenue Accelerator

Recorded February 19, 2025. 12:00 Noon ET. It's essential when you are positioning yourself to your partner that you clearly articulate the value that will co-create for both you and your partner. 

Watch Now
Webinar Series
1. The Hard Truths About Your 2025 Partner Program and How To Unlock Its Full Potential

Recorded January 8, 2024. Part one of of 6 in our behind-the-scenes look at developing an organization’s ecosystem go-to-market motion. 

Watch Now
Webinar Series
5. Mastering Your Partner Process to Drive Velocity and Scale

Join us March 5 at noon to learn how to build a funnel that stops drifting and fuels growth and efficiency.

Watch Now
Webinar Series
2. How to Build a Strong Foundation That Drives Exponential Growth Through Partners

Recorded Jan 22, 2025. In this session we focussed on building a strong foundation so you can spot hidden opportunities.

Watch Now
Webinar Series
6. Building a Resilient Partner Operating System: The Framework for Enduring Alliances

Partnerships shouldn’t be a series of isolated transactions, they need a robust operating system to succeed.

Watch Now
Webinar Series
3. Find Your Fit: How to Choose the Right Channel Partners to Achieve Your Goals

Recorded Feb 5, 2025. Hear a real case study where we walk you through how to find the right partners to achieve your goals.

Watch Now

With decades of partner and business framework design experience, we have developed a comprehensive model so you can build a self sustaining partner organization that delivers on its expectations.

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Our Work

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  • Docebo

  • Athennian

  • LemonadeLXP

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