Even with an ideal partner profile in hand, businesses are often mired in ad hoc processes that lead to inconsistent experiences and lost opportunities.

What if your partner program worked like a finely tuned funnel, from sparking initial interest to sealing the first deal, ensuring every stage is aligned with your strategic goals? Best in class companies aren't waiting for luck to strike. They are leveraging a structured partner process to achieve faster market entry, deeper engagement, and sustainable revenue growth.

In this session, Craig Gleason and Rome Chopra will walk you through a comprehensive partner process inspired by the “bow tie” model.

In this interactive webinar you'll learn:

• How to design a robust partner funnel that defines the critical stages and has clear entry and exit criteria.
• How to integrate your partner processes across departments to optimize internal alignment 
• How to avoid the pitfalls of inconsistent partner experiences with data-driven process management.
• Which frameworks and tools to use so you can build a partner process that scales.
• The Real-world insights from Ziplyne’s journey in optimizing their processes.

Join us on March 5, from 12:00 noon ET - 12:45 and learn how to ensure you are mastering your partner process to optimize efficiency and scale.