Lessons From The Trenches

Webinar 4 of 6 on Mastering Ecosystem Led Growth

Using Positioning As A Key Revenue Accelerator

Even if you have done the work to develop your Ideal Partner Profile (IPP), articulating your unique value is critical in ensuring you maximize the revenue potential through Ecosystem Led Growth.

Join us for part 4 of our 6 part series on Ecosystem Led Growth. We're digging deep into what it takes to truly implement Ecosystem Led Growth and share all of the learnings and wins along the way.

This webinar was previously recorded. Enjoy the recorded version.

Speakers

Craig - Headshot - Suit5
Craig Gleason
Principal, PartnerIQ
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Ryan VanKessel
Strategic Leader, Fractivo
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Rome Chopra
CEO & Co-Founder, Ziplyne

If you are struggling to see meaningful traction through your partner programs...it's time to look at your positioning.

It's essential when you are positioning yourself to your partner that you clearly articulate the value that will co-create for both you and your partner. This is one of the most common missteps that organizations make as they leverage Ecosystem Led Growth. 

Join Craig Gleason, Ryan VanKessel and Rome Chopra as they break down how to position and strengthen your partner ecosystem to significantly reduce costs, accelerate large enterprise deals, and build a scalable, high-performing partner program

In this interactive webinar you'll learn:

  • The 7 core types of value that drive a thriving partner ecosystem.
  • How Ziplyne leveraged early partner ecosystem sales to validate its model.
  • Incentivizing your partners to co-sell by creating an alignment-first strategy.
  • How to use our Positioning Strategy Template to craft a clear, high-impact partner positioning strategy.
  • The unique opportunity with hyperscalers and what makes them different. 
    Join us on February 19, from 12:00 noon ET - 12:45 and learn how to position the value that you will co-create to accelerate revenue growth for both you and your partner..

Our Speakers

Craig - Headshot - Suit5
Craig Gleason
Principal, PartnerIQ

Craig Gleason is an entrepreneurial and relationship-oriented executive with 24+ years of experience driving revenue for startup and multi-national SaaS organizations including Oracle, Adlib, Axonify and Docebo.

Craig is a master of establishing and building strategic partnerships to achieve sales targets and customer satisfaction. He has a proven track record of success in implementing innovative sales strategies and recruitment efforts  to expand business with customers and partners in different geographies and industries.

 

Rome_Headshot_Zoomed_Out-Jan-14-2025-12-32-21-7007-AM
Rome Chopra
CEO & Co-Founder

Rome Chopra is the CEO and co-founder of Ziplyne, a SaaS platform revolutionizing software adoption and user experience. With over a decade of enterprise technology experience, he has driven Ziplyne's growth through innovative go-to-market strategies and partnerships. A graduate of Rutgers and Johns Hopkins, Rome combines technical expertise and entrepreneurial vision to deliver customer-centric solutions in the Digital Transformation space.

Beyond Ziplyne, Rome advises early-stage startups, providing strategic guidance to help them scale and establish market fit.

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Ryan VanKessel
Strategic Leader, Fractivo

Ryan is an experienced Cloud Go-to Market Leader who works with customers to build and scale strategic partnerships with unique value propositions. Prior to Fractivo, he held sales leadership roles at high-growth technology companies like AWS and Seal Software (now Docusign). 


Outside of work, you can find him spending time with his family, coaching baseball, football and or cheering on his two kids at a local hockey rink.

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