Lessons From The Trenches

Webinar 3 of 6 on Mastering Ecosystem Led Growth

Find Your Fit: How to Choose the Right Channel Partners to Achieve Your Goals

This is part three in our webinar series where we get real about what it REALLY takes to build a successful partner program and harness the power of Ecosystem Led Growth. In this session we'll focus on identifying the right parter to help you achieve your goals. You'll learn through a real case study where this process has been applied.

Speakers

Craig - Headshot - Suit5
Craig Gleason
Principal, PartnerIQ
Rome_Headshot_Zoomed_Out-Jan-14-2025-12-32-21-7007-AM
Rome Chopra
CEO & Co-Founder, Ziplyne

Watch Recording

This webinar was previously recorded.

Identifying the right partners is mission critical when it comes to hitting your goals.

Sometimes you get so excited about a new partnership, you forget that the right partner match is as important as the new partner.

Join Craig Gleason and Rome Chopra as they talk through how to identify the right partners for you business and the steps you need to take to get there.

In this interactive webinar you'll learn:


  • The step-by-step process for defining your Ideal Partner Profile (IPP) to ensure the best outcomes for both you and your partner.
  • Practical changes you can implement to your model - like consumption-based pricing - that remove barriers to entry and build stronger partnerships.
  • How shifting from product-focused messaging to ecosystem value can differentiate your market positioning.
  • Real-world insights from Ziplyne’s journey to address misalignment and get on the right path

Join us on February 5, from 12:00 noon ET - 12:45 and learn how to ensure you are working with the right partners to ensure the best outcome for both of you.

Our Speakers

Craig - Headshot - Suit5
Craig Gleason
Principal, PartnerIQ

Craig Gleason is an entrepreneurial and relationship-oriented executive with 24+ years of experience driving revenue for startup and multi-national SaaS organizations including Oracle, Adlib, Axonify and Docebo.

Craig is a master of establishing and building strategic partnerships to achieve sales targets and customer satisfaction. He has a proven track record of success in implementing innovative sales strategies and recruitment efforts  to expand business with customers and partners in different geographies and industries.

Rome_Headshot_Zoomed_Out-Jan-14-2025-12-32-21-7007-AM
Rome Chopra
CEO & Co-Founder

Rome Chopra is the CEO and co-founder of Ziplyne, a SaaS platform revolutionizing software adoption and user experience. With over a decade of enterprise technology experience, he has driven Ziplyne's growth through innovative go-to-market strategies and partnerships. A graduate of Rutgers and Johns Hopkins, Rome combines technical expertise and entrepreneurial vision to deliver customer-centric solutions in the Digital Transformation space.

Beyond Ziplyne, Rome advises early-stage startups, providing strategic guidance to help them scale and establish market fit.

A Collaboration Between